Organizational Transformation at the BBC |
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» Business Strategy Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
It also discusses Thompson's Creative Future strategy aimed to attract young audience, improve BBC's programming content and prepare the BBC for the digital future. The case also presents the views of analysts on Thompson's efforts and funding of the BBC through license fee. Issues:
» Understand how a public broadcaster has failed to transform itself in the
light of rapidly changing business environment in the media industry Contents:Keywords:BBC, Digital Transformation, Mark Thompson, Greg Dyke, Organizational Restructuring, Public Sector, Innovation, Change Management, Hutton Report, Organization Structure, Neil Report, Transparency, License Fee, Creative Future, Performance Measurement |
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